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The 5 Most Common SEO Mistakes

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG.

Most of these sites were optimized by persons just starting out; SEO beginners not yet familiar enough with the industry to determine SEO fact from SEO fiction. But what's scary is that some of the sites I've seen using incorrect methods have been optimised by so called search engine optimization "experts" who really should know better.

Some common themes develop amongst incorrectly optimized sites. Could YOU be making the same errors with your site? To find out, let's look at the five most common search engine optimization mistakes:

1) Non Utilization of the Title Tag How many times have you looked at a web site where the browser title reads "Welcome to [company name]'s web site" or simply "[Company Name]"? Nothing wrong with that, I hear you say? Well if you want to achieve high search engine rankings, there's PLENTY wrong with it.

You see, while it may not be common knowledge amongst web designers, most search engines index the content of title tags and consider it to be one of the most important factors in their relevancy algorithm. What you place in your title can make or break your ranking for particular search terms on the various engines. If you don't include your most important search phrases within your title tag, you are overlooking a vital opportunity in your quest for higher search rankings.

Having said this, you should try and keep your title tag to a maximum of 200 characters, as that is the average limit most search engines will truncate to. If you really insist on including your company name in your title and you're willing to sacrifice good keyword real estate to do so, put it at the very end of the tag, because search engines give more relevancy "weight" to content at the start of your tag.

2) Use of Untargeted Keywords and Phrases Another common mistake made by webmasters and SEO learners is their choice of keywords placed in the META keyword tag. Sure it might seem logical to target the word "printers" if you run a printer repair business in Ohio, but think about it - even if you succeeded in ranking well for such a competitive term (you won't), how many of the people visiting your site as a result of this search would leave as soon as they saw your home page? That's right, most of them. All the people who wanted to buy printers, all the people looking for businesses outside Ohio, all the people not looking specifically for printer repairers.

Does it become clear now that targeting such a generic word is a waste of time? What you need to do instead is optimize your site for search terms and phrases that are highly targeted to your precise business. Use a tool such as Wordtracker (keyword location software) to find what people are actually typing in to the search engines to find goods and services similar to yours and concentrate on ranking well for those terms. The more qualified your site visitors are, the more likely you are to convert those visitors into paying customers.

3) A Lack of Optimized Body Text This one is very common. How often do you visit a home page that is made up entirely of graphics? You know the ones - they consist of an enormous Flash file or maybe a large logo or a montage of images, but the thing they have in common is a distinct lack of text. Think they look professional? Think again. No matter what you read or hear, if a site has no text on the home page, it hasn't been correctly optimized and has little chance of ranking well in the search engines. Now that's unprofessional in my opinion.

Beginner SEO's often make the mistake of creating an optimized title tag and META tags and believing their work is done. WRONG. If you want a web site to rank well in the search engines, you need to give them what they want to see - visible content that is optimized just as well as the invisible content. That means adding keyword-filled body text to any page you want ranking high. Why? Because most search engines can't index images. Some engines don't even index META tags anymore. So a site with no visible content becomes effectively invisible to a search engine and has almost no chance of appearing in the rankings for logical searches.

Also, search engine algorithms have become smarter and are now checking that sites contain highly relevant content before including them in their index. If you expect to rank well for a particular keyword or phrase, it's not too much to expect to find that keyword or phrase within your site is it?

4) Submitting to 1,000 Search Engines I love this one. I've lost count of how many banner ads or web sites I've seen boasting "We'll submit your site to 1,000 search engines!" I can't believe the hype is still prevalent that you need to submit a web site to thousands of search engines in order to receive traffic. This is just NOT TRUE.

In fact, studies show that approximately 90% of search traffic still comes from the 10 major U.S. search engines and directories (listed here). Companies that advertise submission to thousands of search engines are usually including in that list minor engines or directories that utilize the databases of major engines anyway (so don't require submission) or a large number of Free For All (FFA) sites. Submitting your site to FFA pages can damage your site's reputation in the search engines, because they consider FFA sites to be of very low quality and utilizing spamdexing techniques in an attempt to falsely inflate a site's link popularity. I've even seen examples of sites being banned from a search engine for having their pages listed on FFA sites by ill-informed webmasters without the site owner's knowledge.

If you are targeting specific geographic markets, you might like to submit your site to the most popular regional search engines in those countries, but the fact is that most people worldwide continue to use the U.S. versions of search engines such as Yahoo and AltaVista despite the fact that there are local versions available. The bottom line? Get your site listed on the 10 most popular search engines and directories and you will have the major worldwide traffic sources covered.

5) Resubmitting Too Soon and Too Often So you've optimized your site and submitted it to the most important search engines. But it's been three weeks and you haven't received any traffic. Time to resubmit, right? WRONG. Depending on the search engine, they can take up to twelve weeks to include your site in their index. Each search engine and directory work to their own time frame. You need to check their average submission times (a chart is here) and be patient.

So when you're in, what then? You should regularly submit to ensure you're ranked above your competitors, maybe once a month or once a week, right? WRONG AGAIN. Once you're in a search engine's database, there is no need to resubmit your site. It's pointless actually, because they already know about your site and their robot is scheduled to revisit and reindex all sites in the database on a regular basis. Resubmitting wastes everybody's time and can actually get your URL permanently banned from a search engine for "spamdexing".

The only time you need to resubmit your site to a search engine is if your URL changes or if your domain suddenly drops out of their database entirely. NOT if your ranking drops, NOT if your content changes, but if the domain is actually nowhere to be found in the index (this can happen from time to time as the search engines Spring clean their databases). A good SEO will monitor your rankings regularly (monthly is fine) and only resubmit when absolutely necessary.

So those are the five most common SEO mistakes. Any sound familiar? Don't worry, you're in good company. Now that you've recognised the problem areas and are better equipped with the correct information, you'll be able to reverse the damage.

Increase Website Traffic Free

Secrets To Increase Website Traffic Free
Exchanging links with other websites is a good way to increase traffic to your website, but often the results are just not what we expected. Many site owners do not know the simple techniques needed to increase website traffic free. We are making this article available to you free, so you can begin optimizing your site today!
Higher Page Rank = Higher Search Engine Positioning = More Site Traffic
Fully Optimize Your Site For The Search Engines
Before beginning the little known secrets to increase website traffic free, spend some time tweaking your website, using basic search engine optimization techniques.
Using a Keyword Rich Title - This is a carefully researched term or key phrase people would search for in the search engines that would lead to your website. Generally, you would not use the name of your business unless it happens to be an effective keyword for your topic.
Use the Title Tag Correctly - You have seen pages scattered throughout the search engine results that have not inserted the title tags correctly. The page was picked up as, "Untitled" or "New Page."
Focus Your Content - Don't try to cram 10 different topics in on just one page! Concentrate on one topic per page, using your keyword rich content.
Use Text Links - Fancy menus look great, but usually the k.i.s.s. idea is best. (Keep it simple stupid!) If you want the search engines to find you, use text links. Add a site map to your website, along with a link to it on every page!
Include a Resource Page of Links - If you want people to link to your site, don't hide the links resource page. Make sure your "home" page is linked directly to it.
Why Do I Need to Exchange Links?
One determining factor for page rank with the major search engines, is link popularity. Google Information for Webmasters indicates that the number of sites linking to a particular website address is the single biggest factor in determining what sites are indexed by Google. Of course that makes link exchange with related sites absolutely vital to the success of all of our websites!
Even without the search engines, exchanging links makes sense because it's bound to drive traffic to your site! We are confident that these statements don't come as any big surprise to you, but this is where those special techniques begin to come into play.


5 Little Known Techniques To Stronger Link Exchange
Are All Inbound Links Created Equal?
Banner / Image Links
Plain Text Links
Text Links Using Anchor Text
Adding Title Tags To Anchor Text
Banner Or Image Link Adding Title & Alt Tag
Banner / Image Links
A picture is worth a thousand words, so banner or image links must be best, right? Actually, unless they combine it with several other techniques, this is the least favorable link exchange program. Search engine spiders are unable to "see" pictures in terms of connecting the image to some type of keyword that would lead to your site. Therefore, it’s not a very valuable link, unless someone actually clicks on it. This type of link is better than no link at all, but the traffic it actually leads to your website will be limited.
Return to Selections
Plain Text Links
Think about this for a moment. Search engines are looking for keywords, requested by someone looking for information. The stronger the possibility that your website is the correct match to the request, the higher your site will appear in the search results for that keyword. Naturally, the more times your carefully chosen keywords lead to your site, the higher your web traffic will be.
Wow! Then plain text links to your website must be the answer, right? Well, not exactly. Consider all the times you have seen the linked text, CLICK HERE to see yada yada yada. This results in the key phrase, "click here" being associated with your site. If someone clicks on the link, you will see traffic, but it will be unpredictable and limited.

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SEO Tools Buy Links Calculator Combine Keywords Tool Copy Creator Tool Domain Directory Checker Eye of the Spider Favicon Icon Tool Google Banned Tool Head Tag Creator Keyword Density Analysis Keyword Generator Keyword Popularity Checker Link Popularity Tool Meta Tag Creator Online HTML Web Page Editor Quick Search Engine Check Recently Indexed Google Robots txt Generator Saturation Tool Search Engine Optimiser SEO Quiz Site Map Creator Tool Typo Generator Web Page Compare Tool Bobby Website Tool Buy Links Calculator Domain Directory checker Favicon Tool Keyword Generator Tool Link Popularity Tool Overture Keyword Tool Robots.txt Generator Search Engine Optimiser Sitemap Generator Tool SEO Tools on the web

What is Link Popularity

Link popularity is used by a number of search engines to help measure the 'weight' of a website. Weight can be measured by the number and quality of other web sites that link to yours. Link popularity is an essential part of any search engine optimization strategy. Good quality links are necessary to achieve high search engine rankings, as they are an important factor that the search engines look for in reviewing a web site. If everything else about a website is perfectly optimized, the website still may not show up at all, or will lag behind other, less valuable websites, if it has no incoming links. Read More

Vision Studio, UK

Its my first blog entery, here you can find and share many tutorials and technical tips. i welcome your comments if they are abit relevant.

Regards

Imran Hashmi
http://www.seo-professional.co.uk
http://www.visiobnstudio.co.uk