What is Link Popularity

Link popularity is used by a number of search engines to help measure the 'weight' of a website. Weight can be measured by the number and quality of other web sites that link to yours. Link popularity is an essential part of any search engine optimization strategy. Good quality links are necessary to achieve high search engine rankings, as they are an important factor that the search engines look for in reviewing a web site. If everything else about a website is perfectly optimized, the website still may not show up at all, or will lag behind other, less valuable websites, if it has no incoming links. Read More